How does it work

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fidentity provides digital identification with seamless user experience. An API enables integration in 3rd party websites, mobile sites, apps or even messengers. Its ease of use leads to minimal acquisition costs.

What does fidentity do

fidentity is a tool for digitally identifying consumers. To achieve this, fidentity has the user upload a selfie as well as pictures of an ID document. fidentity then analyses the content of the ID card (image, machine readable zone, other text elements) and validates the authenticity of the ID document. Thus fidentity provides automated certainty that the documents are authentic.

Why should a company use fidentity

Know your customer

The uses cases for gaining certainty about your end customers identity are numerous. Most obviously, any business that handles funds such as banks, card issuers, p2p lenders, bitcoin exchanges, gambling or leasing companies underly legal requirements to know their customers. The same is true for telco companies where issuing a SIM card may only happen after identification. In many other domains, such as insurance, personnel brokerage or car rental, it is good practice to identify the customer before entering into a business relationship.

Optimal user flow

Digital onboarding is the norm in many industries and quickly becoming it in others. Available solutions for identification, however, suffer from being very cumbersome for the user. Simply asking users to mail digital copies of their ID documents generates unpredictable results often requiring repeat interaction. Fully automated recognition solutions today require an app on the customers phone. An approach which struggles with high technical complexity, maintenance cost and low efficiency in scenarios where conversion is relevant. fidentity on the other hand is designed with a mobile web based userflow in mind. A user can be acquired through advertising for example and never has to leave the guided process, until identification is complete.

Seamless integration

Integration of digital identification into enterprise processes can be complex. Either extensive back office processes need to be adapted, or complex technical solutions need to be rolled out and maintained.

fidentity in contrast can be integrated via two simple options. The simplest way is redirecting the user to our user flow and letting him/her complete the user journey right on fidentity’s site. Alternatively, fidentity can be integrated into any user flow via a simple API. These methods of integration ensure minimal effort since you don’t need to understand the details of the recognition technology.

Full service

Compliance and User Experience are both crucial for your company and often very hard to reconcile. If you are unsure what you need and how you can remain competitive, we are happy to help you in defining your requirements and finding the best solution for you.

What now?

Get in touch with us and let’s discuss your ID requirements!

Why link your online and offline identities?

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It’s a habit for most people to protect their privacy by preventing others to link „who I am“ and „what I do“. Since online, it is totally transparent and measurable „what I do“, I make sure that „who I am“ remains a mystery.
This is in contrast to typical behavior in the physical world, where it is pretty obvious “who I am” and I take care that people don’t know too much about „what I do“.
This behavior is perfectly normal and has nothing to do with „hiding“. It’s rather like wearing clothes. Something that makes everyday live just much more agreeable. And like everybody has the right to wear what they please, everybody should have the right to be as open or secretive as they wish to be.
In the „good old times“, privacy of „what I do“ was not an issue one had to think about. The cost of gathering a lot of data about a person was prohibitive and guaranteed a basic level of privacy. The veil was only pierced selectively, for example by credit bureaus to track payment behavior across vendors and shipping addresses.
Online the situation is vastly different. Every company gathers data about what you do. Companies track your list of friends, the websites you are visiting, the calls you are making, where you stay during the night, how long you commute, what you buy and basically everything you do. This data gives companies a very clear picture of what you did and what you will probably do.
Since we know that we are being tracked with respect to „what we do“ all over the Internet, we don’t want to allow anybody to make the connection to „who we are“.
This is the place where fidentity fits into the picture. Sometimes „who I am“ is important because it is a significant trust anchor. When you know “who I am“, you can verify important statements I make about myself or use the legal system to enforce an agreement. Both aspects are important trust builders in a new relationship. This is relevant when you make a financial transaction, when you make a purchase or when you make a significant legal transaction.
But this simple „who I am“ logic is too crude for the Internet. Rather there are many aspects of „who I am“ which have an independent meaning. When I want to buy liquor, it’s enough to know that I am old enough to make the purchase. When you want to know whether I am human, it is enough to verify that fact. You don’t need to see my ID card and learn my name and address.
fidentity is here to give everybody the power to selectively disclose relevant aspects of „who you are“ to others.